Bulk email

I have a customer list from my online business that is 20,000 strong with duplicates deleted. Unfortunatly my site has never offered a “join our mailing list” and now I have a list of 20,000 customers. I’d like to start sending out regular customer specials but I dont’ know if I can do this. I’d like to use iContact.com to do it.

I receive regular emails from companies that I buy from all the time. I’ll buy something from company a and within a week i’m getting a newsletter or a deal of the day type of thing. Always with an “unsubscribe” option. I received one today from a very reputable company saying “you are receiving this because we have had a business relationship in the past”….

Here’s my 2 questions:

1. Can I market to my 20,000 customers simply because I’ve sold to them in the past?

2. If no to question 1, can I send an email to all 20,000 asking them if they’d like to receive emails from my company. If yes, click here if no, you’ll not hear from me again.

Any help with this would be greatly appreciated.

Thanks,

Aaron

I know that the best answer is to include an opt in check box on the form.

I’m not willing to do that, though.

My form is extremely simple. Take a look at it here:

http://www.heritage-education.com.

You can see the entire form and it’s obvious that it will only take a minute to fill it out.

I don’t want to add a check box because I feel that that would make people less likely to submit the form.

But, since they are requesting more info, it seems to me like it would be fair game to add them to my email list. I would, of course, give them an easy-to-use opt out option.

Thoughts?

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YES THANK YOU IMISIDRO I ALREADY KNOW THAT

my question is how can they subscibe